Google Business Profile Optimization (and Beyond)
Your Google Business Profile is one of the most powerful tools in local SEO—sometimes even more impactful than your website. We optimize it top to bottom so you rank in the local pack, show up for voice searches, and make a stronger impression when people find you on Google, Maps, or Bing.
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Want to outshine the competition on the map and turn more searchers into customers? This is how you do it.
The Importance of Optimizing Your Search Engine Business Profiles
Your Google Business Profile and Bing Places listing are the first things most people see when they search for services like yours. If they’re incomplete, outdated, or unclaimed, you’re handing business to competitors.
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We make sure your profiles are fully optimized—so you show up more often, earn trust faster, and turn searches into leads.
Claim and Verify Every Profile
Unclaimed listings are missed opportunities. We make sure your Google Business Profile and Bing Places listing are properly claimed, verified, and fully controlled by you, not a random employee or third party. Full ownership is step one to accurate listings and better local visibility.
Nail the Business Details That Matter
NAP (Name, Address, Phone) consistency is critical. We optimize all the core business info, plus hours, categories, attributes, and service areas—so your listings are clear, complete, and trustworthy. Inconsistent info across platforms? That’s a red flag to search engines and very confusing for potential customers.
Use Posts and Updates to Stay Relevant
Profiles aren’t set-it-and-forget-it. We help you publish regular updates, promotions, events, and service highlights through GBP/Bing posts. This keeps your business active in the eyes of search engines and gives customers a reason to click immediately.
Boost Trust with Review Strategy
We don’t just tell you to “get more reviews,” we help you build a system for it. That includes optimizing your review response strategy and setting up a review funnel to encourage positive feedback. This signals credibility and improves your conversion rates directly from your listing.
Monitor Insights and Take Action
Both Google and Bing offer valuable profile insights (if you know how to read them). We help you interpret the data, like search views, map interactions, calls, and direction requests, and adjust your strategy based on what’s working in the real world.
Fine-Tune Your Service Areas
If your profile shows the wrong areas (or worse, none at all), you're missing traffic. We audit and refine your service area settings so they reflect where you actually do business. Whether you're a mobile service or have multiple locations, we help you expand your reach without triggering spam filters or confusing search engines.